Privacy Policy

1. Who We Are

CRE Standards is a research publication series operated by RentViewer Inc. This Privacy Policy explains how we collect, use, and protect information you provide when visiting crestandards.com or downloading our publications.

If you have questions about this policy, contact us at: privacy@crestandards.com

2. What Information We Collect

Information you provide directly. When you download a publication from crestandards.com, we ask for:

• First name and last name
• Business email address
• Company name
• Job title
• Comments (optional)

Information collected automatically. When you visit crestandards.com, we automatically collect certain information about your device and browsing behavior through Google Analytics, including:

• Browser type and version
• Operating system
• Pages visited and time spent on each page
• Referring website
• General geographic location (country and city level)
• Device type

This data is collected in aggregate and is not linked to your personal identity. We use it to understand how visitors use the site and to improve our content.

3. How We Use Your Information

We use the information you provide to:

• Deliver the publication you requested
• Send you email communications about new publications, updates to existing standards, and related research from CRE Standards
• Respond to comments or questions you submit through the download form
• Maintain and improve our publications and website

We use automatically collected data to:

• Analyze website traffic and user behavior
• Improve the content and structure of crestandards.com

4. Email Communications

By submitting the download form, you agree to receive email communications from CRE Standards. These may include:

• Announcements of new publications
• Updates to existing reporting standards
• Research and analysis relevant to CRE investor reporting
• Occasional communications about RentViewer products and services

Every email we send includes an unsubscribe link. You may opt out at any time. Unsubscribing will remove you from our mailing list but will not delete your information from our records unless you request that separately (see Section 7).

5. How We Share Your Information

We do not sell your personal information to third parties.

We share your information with the following service providers who help us operate our business. Each is bound by data processing agreements and may only use your data as directed by us:

• Zoho CRM — we store contact records in Zoho CRM to manage our relationships with subscribers and track communications. Zoho’s privacy policy is available at zoho.com/privacy.html.
• Zoho Marketing Automation — we use Zoho Marketing Automation to manage our email list and send email communications. Zoho’s privacy policy is available at zoho.com/privacy.html.
• Google Analytics — we use Google Analytics to analyze website traffic. Google Analytics collects data through cookies. Google’s privacy policy is available at policies.google.com/privacy.

We may also disclose your information if required by law or to protect the rights, property, or safety of CRE Standards, RentViewer Inc., or others.

6. Cookies

crestandards.com uses cookies primarily through Google Analytics. Cookies are small text files stored on your device that help us understand how visitors use the site.

You may disable cookies in your browser settings at any time. Disabling cookies will not prevent you from accessing or downloading our publications, but it will limit our ability to analyze site traffic.

7. Your Rights

You have the right to:

• Access the personal information we hold about you
• Correct inaccurate information
• Request deletion of your personal information from our records
• Opt out of email communications at any time using the unsubscribe link in any email we send
• Request a copy of your data in a portable format

To exercise any of these rights, contact us at privacy@crestandards.com. We will respond within 30 days.

8. Data Retention

We retain your personal information for as long as you remain an active subscriber or as long as necessary to fulfill the purposes described in this policy. If you unsubscribe and request deletion, we will remove your information from our active records within 30 days.

Anonymized and aggregated data derived from your information may be retained indefinitely for analytical purposes.

9. Data Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. These include secure data transmission (HTTPS), access controls on our CRM and marketing platforms, and limiting access to personal data to staff who need it to perform their responsibilities.

No method of transmission over the internet is completely secure. We cannot guarantee absolute security.

10. Children

crestandards.com is intended for business professionals. We do not knowingly collect personal information from anyone under the age of 18. If you believe a minor has submitted information through our site, contact us at privacy@crestandards.com and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically.

12. Contact

RentViewer Inc.
privacy@crestandards.com
crestandards.com